General Motors has announced that the all-new Chevy Colorado is set to debut at the Los Angeles Auto Show on November 20th.
While Chevy has revamped their entire full-size pickup roster, with redesigned editions of the Silverado 1500, 2500HD, and 3500HD, the all-new Colorado could be one of the most important launches in Chevy’s entire lineup.
The Colorado is set to reinvent the midsize pickup market, a segment that has gone ignored by all three major American manufacturers.
Chevy gave the Colorado a leave of absence starting in 2011, but is now ready to jump back into the midsize truck segment with a fully redesigned Colorado.
Popular midsize trucks from other American automakers have been phased out, leaving GM all alone in the segment. Both the Ford Ranger and Dodge Dakota halted production in 2011. This means Chevy has a tremendous opportunity to capitalize in a segment that currently consists exclusively of foreign models.
The GM’s midsize trucks will now be the only midsize pickups offered by the Detroit Three, giving Chevy a chance to take a early and strong position in the market.
Chevy Colorado: A Different Kind of Truck
While the Chevy Silverado, no matter what the size, is geared towards a workman-like attitude, Chevy leaders are emphasizing that the new Colorado will be more of an active lifestyle vehicle.
In other words, the Colorado will be best suited for carrying camping gear, bicycles, and kayaks, rather than work equipment and materials.
According to Mark Ruess, GM’s North America President, the automaker will position the Colorado as an “activity, accessory vehicle.”
Visually, Ruess has said that the Colorado will look vastly different compared to the Silverados and its GMC counterpart, the Canyon.
While we still don’t have all the details, (tune in next week) you can count on the Colorado to be a great truck for sporting and lifestyle activities.
GM Executive VP Dan Ammann teases the 2015 Chevy Colorado and GMC Canyon:
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