Chevy Creates Scientifically Designed Comfort


Jill Green uses uses a robot to test the comfort in a Chevrolet seat

Automakers pour thousands of hours of scientific research into engines, transmissions, traction control, safety ratings, and much more.

But what about the car seats?

According to a recent press release from General Motors, the engineers of the 2014 Chevy Impala didn’t just toss any seat into the all-new sedan, they used meticulous research to create a precise level of comfort.Engineers used a wide range of disciplines, including biometrics, quantitative research, ergonomics, and even psychology, with the ultimate goal of creating the most comfortable car on the road.

For the 2014 Chevy Impala, volunteer testers (literally the butts in the seats- ranging from 110 lb females to 223 lb males) spent hundreds of hours and drove thousands of miles in prototypes of the all-new sedan.

Testers usually drove for about 60-minute intervals, giving feedback after the first 10 minutes. At the end of each driving session, they would rate every aspect of the seat, including cushions, backrests, and side bolsters.

“Knowing how to translate a physiological impression into tangible design elements is the art, and knowing how to execute the design is the science.”

– Jim Green GM Seat Comfort Lab Manager

2014-Impala-SeatComfort02-mediumAlthough the seat testers provide valuable information, subjective feedback is insufficient to achieve the maximum comfort levels found in the2014 Chevy Impala.

State-of-the-art digital mapping was used to scan the rear-end impressions from people of all shapes and sizes, creating a map with over 4,600 data points. A computer was used to illustrate how occupants sit while driving, riding, or sitting still.

The final result is one of the most comfortable, and most advanced, seats on the road. The seats in the 2014 Chevy Impala are heated, ventilated, and bolstered for greater support. They provide a firm and comfortable feel, and according to automotive reviews, Chevy’s meticulous research has paid off.

“After hours in the driver seat, we found ourselves just as fresh as we were before we set out.”

– Mark Takahashi, automotive editor,

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